Ecommerce / D2C · India
Building an outbound and content engine for a growing D2C ecommerce brand
A D2C brand relied entirely on paid ads with no owned-channel growth. We added AI SDR outreach for B2B/bulk buyers and an automated SEO/blog engine to build organic demand alongside paid.
By Kiran Kumar Sudarshan · Founder, Bharat Ai Vyapari
New
Outbound channel for bulk and wholesale buyers
Always-on
Automated SEO and blog publishing
Owned
Organic demand alongside paid acquisition
The challenge
Where they were stuck
- Growth depended on paid ads with rising costs and no owned-channel pipeline.
- There was no systematic outreach to wholesale and bulk buyers.
- Content was sporadic, so the brand earned little organic search visibility.
The approach
What we built
- Set up AI SDR outreach to reach wholesale and bulk-buyer segments at scale.
- Launched an automated SEO and blog engine targeting buyer and category queries.
- Produced short-form video content to support social and product pages.
The outcome
What changed
The brand opened an entirely new outbound channel for wholesale buyers and began compounding organic search visibility, reducing its dependence on paid acquisition over time.
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