Manufacturing & Industrial · Maharashtra, India
How an industrial manufacturer turned a brochure site into a tracked lead engine
A mid-sized industrial equipment maker was getting enquiries by phone with no record or follow-up. We rebuilt the website around search-ready product pages and wired every enquiry into a WhatsApp follow-up flow.
By Kiran Kumar Sudarshan · Founder, Bharat Ai Vyapari
Tracked
Every enquiry now captured with source
<2 min
Automated first response on WhatsApp
15+
Search-ready product pages published
The challenge
Where they were stuck
- The old website listed products but had no dedicated, search-ready pages for each machine category.
- Enquiries arrived by phone and were lost when the sales team was busy on the floor.
- There was no way to see which products or regions generated demand.
The approach
What we built
- Mapped a product and category hierarchy with one search-optimized page per machine line.
- Placed contextual WhatsApp and enquiry CTAs at every high-intent moment.
- Connected enquiries into an automated WhatsApp acknowledgement and follow-up sequence.
- Added structured data and on-page SEO so product pages could rank for buyer queries.
The outcome
What changed
Within the first engagement cycle, every enquiry was captured with its source and answered automatically within minutes, and the sales team had, for the first time, a clear view of which product lines and regions drove demand.
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